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Course Schema

Optimer online kurser og uddannelser med rich snippets i Google søgeresultater

Hvad er Course Schema?

Course schema bruges til online kurser, uddannelser og training programs. Det hjælper Google med at vise kursus detaljer som pris, varighed, provider og skill level direkte i søgeresultater.

Fordele:

• Rich snippets med kursus information
• Visning i Google's course carousel
• Bedre visibility for online kurser
• Provider og rating information
• Pris og tilgængelighed direkte i SERP

Required Properties

name

Kursus titel

description

Kursus beskrivelse

provider

Kursus udbyder

Complete Example

Fuldt Course Schema

{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "Komplet SEO Kursus for Begyndere",
  "description": "Lær SEO fra bunden med denne omfattende online kursus. Dækker keyword research, on-page SEO, link building og mere.",
  "provider": {
    "@type": "Organization",
    "name": "SEO Academy",
    "sameAs": "https://example.com/about"
  },
  "url": "https://example.com/courses/seo-beginner",
  "image": "https://example.com/course-image.jpg",
  "offers": {
    "@type": "Offer",
    "category": "Paid",
    "price": "1999",
    "priceCurrency": "DKK",
    "availability": "https://schema.org/InStock",
    "url": "https://example.com/courses/seo-beginner/enroll",
    "validFrom": "2024-01-01"
  },
  "hasCourseInstance": [
    {
      "@type": "CourseInstance",
      "courseMode": "Online",
      "courseWorkload": "PT20H",
      "courseSchedule": {
        "@type": "Schedule",
        "duration": "P8W",
        "repeatFrequency": "Weekly"
      },
      "instructor": {
        "@type": "Person",
        "name": "Anna Pedersen",
        "description": "SEO Expert med 15 års erfaring",
        "image": "https://example.com/anna.jpg"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "ratingCount": "342",
    "bestRating": "5",
    "worstRating": "1"
  },
  "educationalLevel": "Beginner",
  "about": "SEO og Digital Marketing",
  "teaches": [
    "Keyword Research",
    "On-Page SEO",
    "Link Building",
    "Technical SEO",
    "Content Optimization"
  ],
  "numberOfCredits": 10,
  "timeRequired": "P8W",
  "inLanguage": "da-DK"
}

Course Instance

Brug CourseInstance til specifikke kursus afviklinger:

{
  "@type": "CourseInstance",
  "courseMode": "Online",
  "startDate": "2024-02-01",
  "endDate": "2024-03-31",
  "location": {
    "@type": "VirtualLocation",
    "url": "https://example.com/classroom"
  },
  "instructor": {
    "@type": "Person",
    "name": "Anna Pedersen"
  },
  "courseWorkload": "PT20H"
}

Educational Level

Specificer sværhedsgrad:

• Beginner - For begyndere

• Intermediate - Mellem niveau

• Advanced - Avanceret

• Expert - Expert niveau

Best Practices

✓ Gør dette

• Inkluder detaljeret kursus beskrivelse
• Angiv præcis pris og valuta
• List learning outcomes (teaches)
• Specificer kursus varighed
• Tilføj instructor credentials
• Brug course ratings hvis tilgængeligt

✗ Undgå dette

• Manglende eller vage beskrivelser
• Forkert pricing information
• Manglende provider information
• Irrelevante course images
• Fake eller manipulerede ratings
• Outdated course information