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Organization Schema

Definer din virksomhed med structured data for bedre brand visibility

Hvad er Organization Schema?

Organization schema er structured data der beskriver din virksomhed eller organisation. Det hjælper Google med at forstå din virksomheds identitet, logo, sociale profiler og kontaktinformation.

Fordele:

• Google Knowledge Panel med dit logo
• Brand recognition i søgeresultater
• Links til sociale profiler
• Kontaktinformation i Google
• Bedre brand authority

Required Properties

name

Virksomhedens navn

url

Hjemmeside URL

Recommended Properties

logo

Virksomhedens logo (PNG/JPG)

sameAs

Sociale profil URLs

contactPoint

Kontaktinformation

address

Fysisk adresse

description

Beskrivelse af virksomhed

founder

Stifter/grundlægger

foundingDate

Stiftelsesdato

Kontakt email

Basic Example

Minimal Organization Schema

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Din Virksomhed ApS",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png"
}

Complete Example

Fuldt Organization Schema

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Din Virksomhed ApS",
  "alternateName": "DinVirksomhed",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "description": "Vi leverer fremragende service...",
  "foundingDate": "2020-01-15",
  "email": "info@example.com",
  "telephone": "+45-12345678",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Hovedgade 123",
    "addressLocality": "København",
    "postalCode": "2100",
    "addressCountry": "DK"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+45-12345678",
    "contactType": "customer service",
    "availableLanguage": ["Danish", "English"],
    "areaServed": "DK"
  },
  "sameAs": [
    "https://www.facebook.com/dinvirksomhed",
    "https://www.linkedin.com/company/dinvirksomhed",
    "https://twitter.com/dinvirksomhed",
    "https://www.instagram.com/dinvirksomhed"
  ],
  "founder": {
    "@type": "Person",
    "name": "Anders Andersen"
  }
}

Next.js Implementation

Placer Organization schema i din root layout for at inkludere det på alle sider:

// app/layout.tsx
export default function RootLayout({ children }) {
  const organizationSchema = {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Din Virksomhed ApS",
    "url": "https://example.com",
    "logo": "https://example.com/logo.png",
    "sameAs": [
      "https://www.facebook.com/dinvirksomhed",
      "https://www.linkedin.com/company/dinvirksomhed"
    ]
  };

  return (
    <html lang="da">
      <head>
        <script
          type="application/ld+json"
          dangerouslySetInnerHTML={{
            __html: JSON.stringify(organizationSchema)
          }}
        />
      </head>
      <body>{children}</body>
    </html>
  );
}

Logo Requirements

Google's Logo Guidelines:

• Format: PNG, JPG, eller SVG
• Størrelse: Minimum 112x112px
• Anbefalet: 600x60px til 1200x1200px
• Aspect ratio: Kvadratisk eller landscape
• Baggrund: Transparent eller solid farve
• URL: Skal være crawlable og indexable

Organization Types

Organization

Generel organisation/virksomhed

Corporation

Aktieselskab

LocalBusiness

Lokal forretning med fysisk lokation

EducationalOrganization

Uddannelsesinstitution

GovernmentOrganization

Offentlig organisation

NGO

NGO/non-profit

Best Practices

✓ Gør dette

• Inkluder på alle sider (via layout)
• Brug high-quality logo
• Tilføj alle sociale profiler
• Opdater information regelmæssigt
• Brug korrekt organization type
• Test med Rich Results Tool

✗ Undgå dette

• Forkert eller utydelig logo
• Manglende required properties
• Forældet information
• Links til ikke-officielle profiler
• Multiple organization schemas
• Falsk eller vildledende data