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EmployerAggregateRating Schema

Vis din virksomheds rating som arbejdsplads direkte i Google søgeresultater

Hvad er EmployerAggregateRating?

EmployerAggregateRating bruges til at vise medarbejder ratings af din virksomhed som arbejdsplads. Det kan hjælpe med employer branding og rekruttering ved at vise stjerner og rating direkte i Google når folk søger på dit firma.

Fordele:

• Employer rating i søgeresultater
• Styrker employer branding
• Hjælper med talent acquisition
• Viser workplace culture quality
• Kan øge ansøgninger til jobs

Required Properties

ratingValue

Gennemsnitlig rating

ratingCount

Antal ratings

bestRating

Højeste mulige rating

worstRating

Laveste mulige rating

Complete Example

Organization med EmployerAggregateRating

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Tech Company ApS",
  "url": "https://www.techcompany.dk",
  "logo": "https://www.techcompany.dk/logo.png",
  "description": "Innovative tech virksomhed i København",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Hovedgaden 123",
    "addressLocality": "København",
    "postalCode": "1000",
    "addressCountry": "DK"
  },
  "aggregateRating": {
    "@type": "EmployerAggregateRating",
    "ratingValue": "4.5",
    "ratingCount": "234",
    "bestRating": "5",
    "worstRating": "1",
    "reviewCount": "187"
  }
}

With Individual Reviews

Kombiner med individuelle employee reviews:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Tech Company ApS",
  "aggregateRating": {
    "@type": "EmployerAggregateRating",
    "ratingValue": "4.5",
    "ratingCount": "234",
    "bestRating": "5",
    "worstRating": "1"
  },
  "review": [
    {
      "@type": "Review",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      },
      "author": {
        "@type": "Person",
        "name": "Anna Nielsen"
      },
      "reviewBody": "Fantastisk arbejdsplads med gode kollegaer...",
      "datePublished": "2024-01-15",
      "publisher": {
        "@type": "Organization",
        "name": "Jobindex"
      }
    }
  ]
}

Rating Sources

Ratings kan komme fra forskellige kilder:

• Jobindex employer reviews

• Glassdoor ratings

• LinkedIn company reviews

• Indeed company ratings

• Interne employee surveys

• Great Place to Work ratings

Vigtigt: Brug kun reelle, verificerbare ratings fra legitimate kilder. Google kan straffe for fake eller manipulerede employer ratings.

Combined with JobPosting

Kombiner med JobPosting for maksimal effekt:

{
  "@context": "https://schema.org",
  "@type": "JobPosting",
  "title": "Senior Developer",
  "hiringOrganization": {
    "@type": "Organization",
    "name": "Tech Company ApS",
    "aggregateRating": {
      "@type": "EmployerAggregateRating",
      "ratingValue": "4.5",
      "ratingCount": "234"
    }
  },
  "jobLocation": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "København",
      "addressCountry": "DK"
    }
  }
}

Best Practices

✓ Gør dette

• Brug kun reelle employee ratings
• Opdater ratings regelmæssigt
• Link til review source (Glassdoor, etc)
• Hav minimum 10-20 reviews
• Kombiner med JobPosting schema
• Specificer rating scale korrekt

✗ Undgå dette

• Fake eller manipulerede ratings
• Outdated rating data
• Self-reviews fra virksomheden
• Incentivized positive reviews
• Deletion af negative reviews
• For få reviews til at være credible