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Event Schema

Få events, koncerter og arrangementer vist med rich snippets og Google Calendar integration

Hvad er Event Schema?

Event schema bruges til koncerter, konferencer, workshops, sports events og andre arrangementer. Det hjælper Google med at vise event detaljer som dato, lokation, pris og billetter direkte i søgeresultater og Google Calendar.

Fordele:

• Rich snippets med event information
• "Add to Calendar" knap i Google
• Visning i Google Events search
• Location og map integration
• Ticket links direkte i SERP

Event Types

MusicEvent

Koncerter og musik events

BusinessEvent

Konferencer og networking

SportsEvent

Sports kampe og events

Complete Example

Fuldt Event Schema

{
  "@context": "https://schema.org",
  "@type": "MusicEvent",
  "name": "Digital Marketing Summit 2024",
  "description": "Danmarks største conference om digital marketing",
  "image": "https://example.com/event-image.jpg",
  "startDate": "2024-06-15T09:00:00+02:00",
  "endDate": "2024-06-15T17:00:00+02:00",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "location": {
    "@type": "Place",
    "name": "Bella Center København",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Center Boulevard 5",
      "addressLocality": "København",
      "postalCode": "2300",
      "addressCountry": "DK"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": 55.6378,
      "longitude": 12.5778
    }
  },
  "offers": {
    "@type": "Offer",
    "name": "Early Bird Ticket",
    "price": "1499",
    "priceCurrency": "DKK",
    "validFrom": "2024-01-01T00:00:00+02:00",
    "url": "https://example.com/tickets",
    "availability": "https://schema.org/InStock"
  },
  "performer": {
    "@type": "Person",
    "name": "Anders SEO Expert"
  },
  "organizer": {
    "@type": "Organization",
    "name": "Marketing Events ApS",
    "url": "https://example.com"
  }
}

Event Status

Angiv event status:

• EventScheduled - Som planlagt

• EventCancelled - Aflyst

• EventPostponed - Udsat

• EventRescheduled - Omplanlagt

• EventMovedOnline - Flyttet online

Event Attendance Mode

Specificer hvordan event afholdes:

• OfflineEventAttendanceMode - Fysisk event

• OnlineEventAttendanceMode - Online event

• MixedEventAttendanceMode - Hybrid (både fysisk og online)

Virtual Event

For online events, brug VirtualLocation:

{
  "@type": "Event",
  "name": "Online SEO Webinar",
  "startDate": "2024-06-15T14:00:00+02:00",
  "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
  "location": {
    "@type": "VirtualLocation",
    "url": "https://example.com/webinar-room"
  }
}

Multiple Performers

{
  "@type": "MusicEvent",
  "name": "Rock Festival 2024",
  "performer": [
    {
      "@type": "MusicGroup",
      "name": "Band A"
    },
    {
      "@type": "MusicGroup",
      "name": "Band B"
    },
    {
      "@type": "Person",
      "name": "Solo Artist"
    }
  ]
}

Best Practices

✓ Gør dette

• Brug ISO 8601 format for datoer
• Inkluder timezone i datoer
• Angiv præcis lokation med adresse
• Opdater eventStatus hvis ændringer
• Tilføj geo coordinates for lokation
• Specificer ticket pricing

✗ Undgå dette

• Forkerte eller manglende datoer
• Vage location beskrivelser
• Outdated event information
• Manglende eventStatus
• Forkert pricing information
• Events uden beskrivelse