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Podcast Schema
Få dine podcast episodes vist i Google Podcasts og søgeresultater med rich snippets
Foto: Bedirhan Gül / Unsplash
Hvad er Podcast Schema?
Podcast schema (PodcastSeries og PodcastEpisode) hjælper Google med at forstå dit podcast indhold. Det gør dine episodes eligible for visning i Google Podcasts, Google Search og Google Assistant.
Fordele:
- • Visning i Google Podcasts app
- • Rich snippets i søgeresultater
- • Voice search på Google Home/Assistant
- • Auto-play muligheder
- • Bedre podcast discovery
Schema Types
PodcastSeries
Information om hele podcast serien/showet
PodcastEpisode
Information om enkelte podcast episodes
Complete Example
Podcast Episode Schema
{
"@context": "https://schema.org",
"@type": "PodcastEpisode",
"url": "https://example.com/podcast/episode-42",
"name": "Fremtidens SEO strategier",
"datePublished": "2024-01-15T08:00:00+00:00",
"timeRequired": "PT45M",
"description": "I denne episode dykker vi ned i fremtidens SEO...",
"associatedMedia": {
"@type": "MediaObject",
"contentUrl": "https://example.com/podcast/episode-42.mp3",
"encodingFormat": "audio/mpeg"
},
"partOfSeries": {
"@type": "PodcastSeries",
"name": "SEO Podcast",
"url": "https://example.com/podcast",
"image": "https://example.com/podcast-cover.jpg",
"author": {
"@type": "Person",
"name": "Anna SEO"
},
"webFeed": "https://example.com/podcast/feed.xml"
},
"episodeNumber": 42,
"seasonNumber": 2,
"image": "https://example.com/episode-42-cover.jpg",
"producer": {
"@type": "Organization",
"name": "SEO Media"
},
"genre": [
"Technology",
"Marketing",
"SEO"
],
"keywords": "SEO, digital marketing, search optimization"
}PodcastSeries Schema
Brug PodcastSeries til din podcast's hovedside:
{
"@context": "https://schema.org",
"@type": "PodcastSeries",
"url": "https://example.com/podcast",
"name": "SEO Podcast",
"description": "Danmarks bedste podcast om SEO og digital marketing",
"webFeed": "https://example.com/podcast/feed.xml",
"image": "https://example.com/podcast-cover.jpg",
"author": {
"@type": "Person",
"name": "Anna SEO",
"url": "https://example.com/about"
},
"publisher": {
"@type": "Organization",
"name": "SEO Media",
"logo": "https://example.com/logo.png"
}
}Time Duration Format
Brug ISO 8601 duration format for episode længde:
PT30M = 30 minutterPT1H15M = 1 time og 15 minutterPT45M30S = 45 minutter og 30 sekunderBest Practices
✓ Gør dette
- • Inkluder RSS feed URL (webFeed)
- • Brug high-quality cover art (min 1400x1400px)
- • Specificer episode og season nummer
- • Inkluder præcis episode længde
- • Skriv detaljerede show notes
- • Tilføj relevante keywords og genre
✗ Undgå dette
- • Manglende RSS feed
- • Dårlig kvalitet cover art
- • Manglende episode beskrivelser
- • Forkert audio fil format
- • Inkonsistent publishing schedule
- • Manglende forfatter information
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