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Podcast Schema

Få dine podcast episodes vist i Google Podcasts og søgeresultater med rich snippets

Foto: Bedirhan Gül / Unsplash

Hvad er Podcast Schema?

Podcast schema (PodcastSeries og PodcastEpisode) hjælper Google med at forstå dit podcast indhold. Det gør dine episodes eligible for visning i Google Podcasts, Google Search og Google Assistant.

Fordele:

  • • Visning i Google Podcasts app
  • • Rich snippets i søgeresultater
  • • Voice search på Google Home/Assistant
  • • Auto-play muligheder
  • • Bedre podcast discovery

Schema Types

PodcastSeries

Information om hele podcast serien/showet

PodcastEpisode

Information om enkelte podcast episodes

Complete Example

Podcast Episode Schema

{
  "@context": "https://schema.org",
  "@type": "PodcastEpisode",
  "url": "https://example.com/podcast/episode-42",
  "name": "Fremtidens SEO strategier",
  "datePublished": "2024-01-15T08:00:00+00:00",
  "timeRequired": "PT45M",
  "description": "I denne episode dykker vi ned i fremtidens SEO...",
  "associatedMedia": {
    "@type": "MediaObject",
    "contentUrl": "https://example.com/podcast/episode-42.mp3",
    "encodingFormat": "audio/mpeg"
  },
  "partOfSeries": {
    "@type": "PodcastSeries",
    "name": "SEO Podcast",
    "url": "https://example.com/podcast",
    "image": "https://example.com/podcast-cover.jpg",
    "author": {
      "@type": "Person",
      "name": "Anna SEO"
    },
    "webFeed": "https://example.com/podcast/feed.xml"
  },
  "episodeNumber": 42,
  "seasonNumber": 2,
  "image": "https://example.com/episode-42-cover.jpg",
  "producer": {
    "@type": "Organization",
    "name": "SEO Media"
  },
  "genre": [
    "Technology",
    "Marketing",
    "SEO"
  ],
  "keywords": "SEO, digital marketing, search optimization"
}

PodcastSeries Schema

Brug PodcastSeries til din podcast's hovedside:

{
  "@context": "https://schema.org",
  "@type": "PodcastSeries",
  "url": "https://example.com/podcast",
  "name": "SEO Podcast",
  "description": "Danmarks bedste podcast om SEO og digital marketing",
  "webFeed": "https://example.com/podcast/feed.xml",
  "image": "https://example.com/podcast-cover.jpg",
  "author": {
    "@type": "Person",
    "name": "Anna SEO",
    "url": "https://example.com/about"
  },
  "publisher": {
    "@type": "Organization",
    "name": "SEO Media",
    "logo": "https://example.com/logo.png"
  }
}

Time Duration Format

Brug ISO 8601 duration format for episode længde:

PT30M = 30 minutter
PT1H15M = 1 time og 15 minutter
PT45M30S = 45 minutter og 30 sekunder

Best Practices

✓ Gør dette

  • • Inkluder RSS feed URL (webFeed)
  • • Brug high-quality cover art (min 1400x1400px)
  • • Specificer episode og season nummer
  • • Inkluder præcis episode længde
  • • Skriv detaljerede show notes
  • • Tilføj relevante keywords og genre

✗ Undgå dette

  • • Manglende RSS feed
  • • Dårlig kvalitet cover art
  • • Manglende episode beskrivelser
  • • Forkert audio fil format
  • • Inkonsistent publishing schedule
  • • Manglende forfatter information
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