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Podcast Schema

Få dine podcast episodes vist i Google Podcasts og søgeresultater med rich snippets

Hvad er Podcast Schema?

Podcast schema (PodcastSeries og PodcastEpisode) hjælper Google med at forstå dit podcast indhold. Det gør dine episodes eligible for visning i Google Podcasts, Google Search og Google Assistant.

Fordele:

• Visning i Google Podcasts app
• Rich snippets i søgeresultater
• Voice search på Google Home/Assistant
• Auto-play muligheder
• Bedre podcast discovery

Schema Types

PodcastSeries

Information om hele podcast serien/showet

PodcastEpisode

Information om enkelte podcast episodes

Complete Example

Podcast Episode Schema

{
  "@context": "https://schema.org",
  "@type": "PodcastEpisode",
  "url": "https://example.com/podcast/episode-42",
  "name": "Fremtidens SEO strategier",
  "datePublished": "2024-01-15T08:00:00+00:00",
  "timeRequired": "PT45M",
  "description": "I denne episode dykker vi ned i fremtidens SEO...",
  "associatedMedia": {
    "@type": "MediaObject",
    "contentUrl": "https://example.com/podcast/episode-42.mp3",
    "encodingFormat": "audio/mpeg"
  },
  "partOfSeries": {
    "@type": "PodcastSeries",
    "name": "SEO Podcast",
    "url": "https://example.com/podcast",
    "image": "https://example.com/podcast-cover.jpg",
    "author": {
      "@type": "Person",
      "name": "Anna SEO"
    },
    "webFeed": "https://example.com/podcast/feed.xml"
  },
  "episodeNumber": 42,
  "seasonNumber": 2,
  "image": "https://example.com/episode-42-cover.jpg",
  "producer": {
    "@type": "Organization",
    "name": "SEO Media"
  },
  "genre": [
    "Technology",
    "Marketing",
    "SEO"
  ],
  "keywords": "SEO, digital marketing, search optimization"
}

PodcastSeries Schema

Brug PodcastSeries til din podcast's hovedside:

{
  "@context": "https://schema.org",
  "@type": "PodcastSeries",
  "url": "https://example.com/podcast",
  "name": "SEO Podcast",
  "description": "Danmarks bedste podcast om SEO og digital marketing",
  "webFeed": "https://example.com/podcast/feed.xml",
  "image": "https://example.com/podcast-cover.jpg",
  "author": {
    "@type": "Person",
    "name": "Anna SEO",
    "url": "https://example.com/about"
  },
  "publisher": {
    "@type": "Organization",
    "name": "SEO Media",
    "logo": "https://example.com/logo.png"
  }
}

Time Duration Format

Brug ISO 8601 duration format for episode længde:

PT30M = 30 minutter

PT1H15M = 1 time og 15 minutter

PT45M30S = 45 minutter og 30 sekunder

Best Practices

✓ Gør dette

• Inkluder RSS feed URL (webFeed)
• Brug high-quality cover art (min 1400x1400px)
• Specificer episode og season nummer
• Inkluder præcis episode længde
• Skriv detaljerede show notes
• Tilføj relevante keywords og genre

✗ Undgå dette

• Manglende RSS feed
• Dårlig kvalitet cover art
• Manglende episode beskrivelser
• Forkert audio fil format
• Inkonsistent publishing schedule
• Manglende forfatter information